Meet Elle, the face behind Woofy.
Hi, I'm Elle, founder of Woofy. I started Woofy with one simple goal: to give dogs the kind of care I'd want for my own. Meet the team below…
ELLEFrom a safe 9-5 to a life built around dogs and now selling natural dog treats.
Tell the story simply: leaving the security of a traditional job to follow a passion for dogs and create something meaningful. Investing in training, safe transport, equipment and building trust within the local community through structured walks and personalised care.
As Woofy grew, so did the vision leading to the launch of Woofy Essentials, a natural dog treat brand focused on healthier, high-quality rewards owners can feel good about giving. Every part of the business is built around one goal: improving dogs’ lives through better care, enrichment and nutrition.
ClareThe treat lady
Hi, I'm Clare.
I've been a professional dog walker for over 5 years and now work full-time alongside Elle at Woofy.
Over the years, I've cared for dogs of all breeds, sizes and personalities, and one thing I've learned is that every dog is different. Some love an adventure, some prefer a gentler pace, and some just want plenty of fuss along the way. That's why I always take the time to understand each dog's individual needs and make sure every walk is safe, structured and enjoyable.
When I'm not out with the Woofy crew, you'll usually find me spending time with my three Saluki greyhounds, who definitely keep me on my toes! Having dogs of my own means I understand how important it is to trust the person caring for your dog, and it's a responsibility I never take lightly.
I treat every dog as if they were my own and always put their wellbeing first. Although if you ask the dogs, they'll probably tell you I'm best known for one thing...
The treats!
What you can expect from Clare
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Over 5 years of professional dog walking experience
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Confident with all breeds, sizes and personalities
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Calm, caring and patient approach
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Safe, structured and enriching walks
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Plenty of updates, cuddles and treats
JaydenThe rescue dog advocate
Hi, I’m Jayden.
I’ve worked with dogs and animals for over 5 years and absolutely love building relationships with every dog I meet.
My biggest teacher has been my own Romanian rescue dog, Houdini. I rescued him 6 years ago and, like many rescue dogs, he came with his own challenges. Through patience, consistency and understanding, we’ve built an incredible bond together, and he’s taught me just how important trust is when working with dogs.
Because of my experience with Houdini, I understand that every dog is different. Some dogs are naturally confident, while others need a little extra time, patience and reassurance. I love taking the time to get to know each dog’s personality and helping them feel safe, comfortable and happy.
Alongside dog walking and pet sitting with Woofy, I also run my own photography business, so you’ll often find me snapping photos of the dogs during their adventures. Capturing those happy moments and sharing them with owners is one of my favourite parts of the job.
Whether it’s a high-energy adventure, a quiet confidence-building walk or a cosy pet sit, I always make sure every dog feels loved, cared for and treated as if they were my own.
What you can expect from Jayden
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Over 5 years of experience working with dogs and animals
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Experience handling rescue and reactive dogs
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Friendly, caring and reliable
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Regular photo updates and plenty of Woofy adventures
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Focused on building trust and confidence with every dog
Because dog owners aren’t just looking for a walk.
They’re looking for trust..
One thing I've learned since starting Woofy is that most owners aren't worried about the walk itself.
They're worried about whether their dog will be safe. Whether they'll be looked after properly. Whether they'll settle into a group. Whether someone will genuinely care about them the way they do.
That's why Woofy has always been about more than exercise.
We take the time to understand every dog's personality, confidence levels, routine and needs. We carefully match walking groups, provide regular updates and treat every dog as if they were our own.
Because when you hand over the lead, you're putting your trust in us. And that's something we'll never take for granted.
That same philosophy carries through to Woofy Essentials too. Natural treats chosen to support happier, healthier dogs without unnecessary fillers, additives or hidden rubbish.
Fully Insured
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Trust is built into the way we work
Insurance, pet first aid, DBS status if applicable, safe handling, structured onboarding, emergency contacts, regular owner updates and carefully managed walks.
Everything from the way dogs are walked to the treats they’re given is designed around safety, trust and putting dogs first.
